Mad Ape isn’t some recycled drop-shipped tee brand.

It was built inside our 5,500 sq ft brick-and-mortar store in Yuma, Arizona — right next to the sand dunes and deep in the heart of gym, lake, and off-road culture.

We launched it quietly at first — just a few pieces in-store. But the response? Immediate. Local gym legends, weekend warriors, and even military members from all over the world started repping the brand.

From the gym to the trails, from Canada to Italy, Mad Ape gear was getting worn — and getting noticed.